Du consentement à la délibération : une critique communicationnelle du marketing politique
This article aims to lay out a new scientific approach to public communication. Today, this area is effectively dominated by political marketing. However, the more such a marketing approach prevails, the more citizens tend to distrust their own institutions. The thesis advanced by this article is th...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2016-09-01
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| Series: | Communiquer |
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| Online Access: | http://journals.openedition.org/communiquer/1914 |