Survival of Traditional Retailers: An Islamic Business Perspective
This study aimed to explain the reality of survival mechanisms and adaptive strategies by traditional retailers in Surabaya in facing the existence of massive modern retail stores. This study used qualitative research with a phenomenological approach. The data collection method used observation and...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Surabaya
2020-01-01
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| Series: | al-Uqud: Journal of Islamic Economics |
| Subjects: | |
| Online Access: | https://journal.unesa.ac.id/index.php/jie/article/view/6806 |