Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology

Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology

This paper presents a naturalistic methodological perspective applied to the studies of media communications called Membership Categorization Analysis (MCA). Originally developed for classifying and ordering categories within the framework of natural conversation using sequential analysis (the analy...

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Bibliographic Details
Main Authors: Adriana Andrade Braga, Édison Luis Gastaldo, Juliana Depiné Alves Guimarães
Format: Article
Language:English
Published: Associação Brasileira de Pesquisadores em Jornalismo 2016-08-01
Series:Brazilian Journalism Research
Subjects:
Membership Categorization Analysis
Research Methodology
Communication Theory
Online Access:https://bjr.sbpjor.org.br/bjr/article/view/879

Internet

https://bjr.sbpjor.org.br/bjr/article/view/879

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