The Influence of Personality Traits on Consideration Set Size
Nowadays customer are confronted with plenty of choices of different brands with in a product category. But since they allocate limited cognitive capacity to different information process, they can maintain only a few numbers of brands in their memory as the shopping main set. Marketing researchers...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22602_fd8e46c8ee4342a00f8740774ddf2d6f.pdf |