Effect of Stereotypes Created by Movies on the Satisfaction of Tourists with Movie Induced Tourism (MIT).

Movie induced tourism is a growing phenomenon worldwide with tourists visiting destinations or attractions as a result of the destinations being featured on television, video or cinema screen. Consequently, a majority of destination marketing organizations are increasingly promoting film location ho...

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Bibliographic Details
Main Authors: Muchiri Murithi Justus, Damiannah M. Kieti, Rita W. Nthiga
Format: Article
Language:English
Published: AfricaJournals 2018-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_7_4__2018.pdf