Quality marks as an economic consolidation factor for rural tourism

The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect effects: improve professionalism, increase the size of rural companies, protect the arch...

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Bibliographic Details
Main Authors: Francisco Javier Ballina, Luis Valdés, Eduardo del Valle
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2021-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2021&vol=21&num=1&o=8