Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market
The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attemp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade de São Paulo
2011-12-01
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| Series: | Matrizes |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/matrizes/article/view/38246 |