Marketing orientado al cliente y ética empresarial: efectos sobre el valor de la cartera
Customer orientation and establish long term relationships with them is essential to achieving sustainable growth and profitability of business. In this sense, companies implement marketing and sales strategies that increase the value of customer relationships. This study suggests that business ethi...
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| Format: | Article |
| Language: | English |
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Universidad de Chile
2010-02-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56338 |