Prospects for the Use of Social Media Marketing Instruments in Health Promotion by Polish Marshal Offices

Prospects for the Use of Social Media Marketing Instruments in Health Promotion by Polish Marshal Offices

PurposeTo investigate whether the Polish Marshal Offices use instruments for social media marketing activities in the field of health promotion.Methodology14 Polish Marshal Offices participated. The Computer-Assisted Web Interview and Computer-Assisted Telephone Interview were used along with a prop...

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Bibliographic Details
Main Authors: Magdalena Syrkiewicz-S´witała, Piotr Romaniuk, Agnieszka Strzelecka, Katarzyna Lar, Tomasz Holecki
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-03-01
Series:Frontiers in Public Health
Subjects:
marketing communication
social media
social media marketing
health promotion
public health
Online Access:http://journal.frontiersin.org/article/10.3389/fpubh.2018.00065/full

Internet

http://journal.frontiersin.org/article/10.3389/fpubh.2018.00065/full

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