E-COMMERCE FACTORS INFLUENCING CONSUMERS‘ ONLINE SHOPPING DECISION
Purpose – The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through analysis of such advantages as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mykolas Romeris University
2015-12-01
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| Series: | Social Technologies |
| Subjects: | |
| Online Access: | https://www3.mruni.eu/ojs/social-technologies/article/view/4295 |