Spanish Advertisers and the New Communication Context: A Qualitative Approach

Spanish Advertisers and the New Communication Context: A Qualitative Approach

This article analyses the current way advertising is run by Spanish advertisers, as well as the tendencies and new working outlooks for the next few years. The current changes taking place in advertising communication are the starting point for this research project of an applied nature, whose resul...

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Bibliographic Details
Main Authors: Elena Fernández Blanco, Ph. D., Nuria Villagra García, Ph. D., David Alameda García, Ph. D., Juan Benavides Delgado, Ph. D.
Format: Article
Language:English
Published: Universidad de La Laguna 2010-01-01
Series:Revista Latina de Comunicación Social
Subjects:
advertisers
trends in communication
advertising
consumer
brand
strategy.
Online Access:http://www.revistalatinacs.org/10/art/890_UCM/12_Benavides_et_alEN.html

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http://www.revistalatinacs.org/10/art/890_UCM/12_Benavides_et_alEN.html

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