The positioning strategy of rural tourism on Stara Planina

In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable,...

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Bibliographic Details
Main Authors: Mlađan Maksimović, Snežana Urošević, Darjan Karabašević
Format: Article
Language:English
Published: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja 2016-12-01
Series:Mенаџмент у хотелијерству и туризму
Subjects:
Online Access:http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/53/37