The positioning strategy of rural tourism on Stara Planina
In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable,...
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2016-12-01
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Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/53/37 |
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doaj-bfd4c38197154a028a0af27d0317fd932020-11-24T21:40:55ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812016-12-0142112121The positioning strategy of rural tourism on Stara PlaninaMlađan Maksimović0Snežana Urošević1Darjan Karabašević2University Džon Nezbit, Faculty of Management in ZaječarUniversity in Belgrade, Technical Faculty in BorUniversity Džon Nezbit, Faculty of Management in ZaječarIn the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable, especially in the areas where there are basic products and where it is possible to evaluate the tourist offer. Wishing to attract more tourists and generate additional income of the local population, and further foster the economic development and improvement of living standards in rural communities in the area of Stara Planina and the whole Eastern Serbia, the aim of this paper is to point to possible positioning strategies of rural tourism on Stara Planina.http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/53/37Tourismrural environmentstrategypositioningdestination |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mlađan Maksimović Snežana Urošević Darjan Karabašević |
spellingShingle |
Mlađan Maksimović Snežana Urošević Darjan Karabašević The positioning strategy of rural tourism on Stara Planina Mенаџмент у хотелијерству и туризму Tourism rural environment strategy positioning destination |
author_facet |
Mlađan Maksimović Snežana Urošević Darjan Karabašević |
author_sort |
Mlađan Maksimović |
title |
The positioning strategy of rural tourism on Stara Planina |
title_short |
The positioning strategy of rural tourism on Stara Planina |
title_full |
The positioning strategy of rural tourism on Stara Planina |
title_fullStr |
The positioning strategy of rural tourism on Stara Planina |
title_full_unstemmed |
The positioning strategy of rural tourism on Stara Planina |
title_sort |
positioning strategy of rural tourism on stara planina |
publisher |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
series |
Mенаџмент у хотелијерству и туризму |
issn |
2620-0279 2620-0481 |
publishDate |
2016-12-01 |
description |
In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable, especially in the areas where there are basic products and where it is possible to evaluate the tourist offer. Wishing to attract more tourists and generate additional income of the local population, and further foster the economic development and improvement of living standards in rural communities in the area of Stara Planina and the whole Eastern Serbia, the aim of this paper is to point to possible positioning strategies of rural tourism on Stara Planina. |
topic |
Tourism rural environment strategy positioning destination |
url |
http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/53/37 |
work_keys_str_mv |
AT mlađanmaksimovic thepositioningstrategyofruraltourismonstaraplanina AT snezanaurosevic thepositioningstrategyofruraltourismonstaraplanina AT darjankarabasevic thepositioningstrategyofruraltourismonstaraplanina AT mlađanmaksimovic positioningstrategyofruraltourismonstaraplanina AT snezanaurosevic positioningstrategyofruraltourismonstaraplanina AT darjankarabasevic positioningstrategyofruraltourismonstaraplanina |
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1725924113872060416 |