Ethical Aspects of Gender Stereotypes in Romanian Advertising

Ethical Aspects of Gender Stereotypes in Romanian Advertising

In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safe...

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Bibliographic Details
Main Authors: FRUNZA Mihaela, GRAD Iulia, FRUNZA Sandu
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2016-07-01
Series:Essachess
Subjects:
postmodern ethics
advertisements
business ethics
responsibility
gender stereotypes
Online Access:http://essachess.com/index.php/jcs/article/view/328/378

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http://essachess.com/index.php/jcs/article/view/328/378

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