Trustworthiness, Security and the Decision to Buy on Electronic Platforms: Validity studies of a scale
The digitization of the economy is creating difficulties for traditional companies, jeopardizing the survival of the most resistant to change. With e-commerce platforms, small and micro-businesses can open new channels of communication with consumers, paying attention to some psychological factors t...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Pernambuco
2020-12-01
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| Series: | Consumer Behavior Review |
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| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/247811 |