A regional survey of current practices on destination marketing organizations' Facebook pages: The case of EU and U.S.
Constantly changing nature of social network sites creates the need for continuous process of online benchmarking for identifying practices used by other parties. Facebook as the most used SNS still plays an increasingly important role as a marketing channel for destination marketing organizations (...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Department of Geography, Tourism and Hotel Management
2018-01-01
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| Series: | Geographica Pannonica |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2018/0354-87241802081S.pdf |