Sentiment analysis of customer data
The value of a customer for the company is not measured only by the monetary effect, but also by the degree of its satisfaction. Satisfied customers spread positive word of mouth, while dissatisfied customers spread negative one (in online or offline environment). Their voice shapes company reputati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2018/1821-34481803038G.pdf |