PENGARUH BRAND IMAGE, WORD OF MOUTH, DAN IKLAN TERHADAP MINAT MENABUNG DI BMT SE-KABUPATEN DEMAK
The purpose of this article is to empirically examine the influence of brand image, word of mouth, advertising against the interest of saving in BMT Demak. This study uses the approach of field research by questionnaire distributed directly to 312 members of BMT in Demak. The sampling technique used...
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| Format: | Article |
| Language: | Arabic |
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STAIN Kudus
2016-12-01
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| Series: | Equilibrium: Jurnal Ekonomi Syariah |
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| Online Access: | http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1954 |