Promoting a World Heritage Site through Social Media: Suwon City’s Facebook Promotion Strategy on Hwaseong Fortress (in South Korea)

Promoting a World Heritage Site through Social Media: Suwon City’s Facebook Promotion Strategy on Hwaseong Fortress (in South Korea)

This paper examines how Hwaseong Fortress, a UNESCO-designated World Heritage Site in South Korea, has been promoted by the city of Suwon by social media. Suwon is the capital of Gyeonggi-do, South Korea’s most populous province, which surrounds Seoul and embraces abundant historical herit...

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Bibliographic Details
Main Authors: Sung-Won Yoon, Sae Won Chung
Format: Article
Language:English
Published: MDPI AG 2018-06-01
Series:Sustainability
Subjects:
Suwon Hwaseong fortress
promotion strategy
city branding
UNESCO World Heritage
social media
Facebook
2016 Visit Year Suwon Hwaseong
Online Access:http://www.mdpi.com/2071-1050/10/7/2189

Internet

http://www.mdpi.com/2071-1050/10/7/2189

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