The Effect of Perceived Quality of Electronic Services on Desire to Use Electronic Service Systems: the Mediating Role of Electronic Satisfaction, Brand Mental Image and Perceived Risk
The growth and development of the use of electronic services in the tourism industry have become particularly important. The main purpose of this research is to study and examine the impact of perceived e-service quality on the willingness to use e-service systems. The philosophy of the research is...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-11-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_10615_76933dfb43643556525dd473c6cf0b0a.pdf |