The Insights on Perceived Price-Quality
This research employs four theories; absolute and relative price diffe-rences (Theory-1), a “free” product (Theory-2), consumer perception of price unfairness (Theory-3), and consumer perception of price as an indicator of product quality (Theory-4). All of these are integrated and synthesizal in or...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2011-12-01
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| Series: | International Research Journal of Business Studies |
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| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/93 |