COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»
The article considers communication as a tool for information exchange and soft power. The use of communication in these aspects provides a interpenetrating integral effect in the organization and the stat. The article gives a description of the communication as a «soft power» and its components are...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2016-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/197 |