Positive Identity Construction: A Study of Discursive Strategies in an Organizational Newspaper
This article discusses the dissemination of information based on social actions that value the corporate image. In this qualitative empirical study we analyzed discursive strategies for the dissemination of social practices in the external/internal newspaper from MV do Brasil, “Comunidade MV”,1 in s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontifícia Universidade Católica de São Paulo
2011-07-01
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| Series: | The ESPecialist: Research in Language for Specific Purposes |
| Subjects: | |
| Online Access: | https://revistas.pucsp.br/index.php/esp/article/view/6191 |