Introducing A Hybrid Data Mining Model to Evaluate Customer Loyalty

Introducing A Hybrid Data Mining Model to Evaluate Customer Loyalty

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The main aim of this study was introducing a comprehensive model of bank customers᾽ loyalty evaluation based on the assessment and comparison of different clustering methods᾽ performance. This study also pursues the following specific objectives: a) using different clustering methods and comparing t...

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Bibliographic Details
Main Authors: H. Alizadeh, B. Minaei Bidgoli
Format: Article
Language:English
Published: D. G. Pylarinos 2016-12-01
Series:Engineering, Technology & Applied Science Research
Subjects:
Loyalty
data mining
clustering
classification
evaluation
Online Access:http://etasr.com/index.php/ETASR/article/download/741/403

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http://etasr.com/index.php/ETASR/article/download/741/403

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