Introducing A Hybrid Data Mining Model to Evaluate Customer Loyalty
The main aim of this study was introducing a comprehensive model of bank customers᾽ loyalty evaluation based on the assessment and comparison of different clustering methods᾽ performance. This study also pursues the following specific objectives: a) using different clustering methods and comparing t...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
D. G. Pylarinos
2016-12-01
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Series: | Engineering, Technology & Applied Science Research |
Subjects: | |
Online Access: | http://etasr.com/index.php/ETASR/article/download/741/403 |