Loyalty trends and issues in tourism research
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research. Previous research has confirmed that loyalty is not an isolated variable described only through loyalty behaviour or lo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2020-06-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol26no1/8_Laskarin_Dlacic_Sustar.pdf |