TO BUY OR NOT TO BUY FROM THE INTERNET: REASONS TO BEHAVE IN A CERTAIN MANNER IN AN INTERNATIONAL ONLINE COMMERCE SOCIETY
The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet users. The most important reasons to buy from the Internet, a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2016-08-01
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| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | http://ceswp.uaic.ro/articles/CESWP2016_VIII2_TUG.pdf |