Exploring customer perceptions of eco-sensitive practises in the Indian lodging industry

The present study investigates customer perception of eco-sensitive practises in the lodging industry in India. The study explores the customer’s preference to pay for such practises. The study combined quantitative and qualitative research methodology by using a structured questionnaire for t...

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Bibliographic Details
Main Author: DP Sudhagar
Format: Article
Language:English
Published: AfricaJournals 2015-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article41vol4(2)july-nov2015.pdf