Walmart’s communication techniques for sustaining stakeholder trust: How CEOs answer critics and reassure stakeholders in their annual and CSR report letters
Based on a corpus of Walmart CEOs’ letters introducing the annual and sustainability reports from 2005 to 2016, this paper investigates the company’s communication techniques to limit loss of social and symbolic capital in order to bolster up morale and retain or attract investors in a period of rep...
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| Format: | Article |
| Language: | deu |
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Seismo Verlag
2020-07-01
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| Series: | Studies in Communication Sciences |
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