Consumer Attitude and Behavioral Intention toward Collaborative Consumption of Shared Services
The emerging market model of collaborative consumption, where underused resources can be collaboratively shared between consumers, is proving to be an increasingly profitable commercial business concept encouraging traditional non-sharing firms to seek models of shared access for their consumers. In...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-11-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/10/12/4468 |