ANTESEDEN DARI KESETIAAN MEREK

Purpose of this research is to analyze the effects of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta Theoretical model that used in this study is the hypothetical testing method, that means to examine is there t...

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Bibliographic Details
Main Authors: Iin Triyani, Robert Kristaung
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2014-09-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/806