Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture
International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domesti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sebelas Maret University
2012-06-01
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| Series: | Issues in Social and Environmental Accounting |
| Subjects: | |
| Online Access: | http://isea.icseard.uns.ac.id/index.php/isea/article/view/67 |