Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing

Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing

Article deals with consumer’s attitudes to Corporate Social Responsibility and Green marketing. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and Environmental. Primary data collection was done via q...

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Bibliographic Details
Main Authors: Jiří Čerkasov, Jan Huml, Lucie Vokáčová, Klára Margarisová
Format: Article
Language:English
Published: Mendel University Press 2017-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Corporate social responsibility
consumer
green marketing
attitude
buying behavior
Online Access:https://acta.mendelu.cz/65/6/1865/

Internet

https://acta.mendelu.cz/65/6/1865/

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