Internal Effects of Customer Contact within Service Organizations
This paper investigates how an organization can become customer oriented in terms of subculture formation originating from customer contact. Although existing market orientation research has assumed cultural homogeneity, this paper views organizational culture as a varying degree of shared cognition...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2007-12-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/6/0/6_1/_pdf/-char/en |