Application of the Kano Model and DEMATEL Technique to Explore Sustainable Promotion Strategies for Thai-Chinese Temples as Tourist Attractions

With the development of the modern social economy, temple tourism has become a lucrative industry. Because of their distinct architecture, rituals, and history, temples have become an important part of the sustainable development of temple economies. Thailand, a tourism-rich country in Southeast Asi...

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Bibliographic Details
Main Authors: Bo-Wei Zhu, Zheng Huang, Lei Xiong
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Religions
Subjects:
Online Access:https://www.mdpi.com/2077-1444/11/4/199