Risky Business: Building a Super Luxury Wine Brand
ARA Estates Winery (name disguised at company's request) was a well-known Napa, California Cabernet Sauvignon producer, located in the prestigious Howell Mountain wine-growing region. Established in the early 1990s, ARA Estates Winery went through several years of challenges before finding its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2016-04-01
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| Series: | Wine Business Case Research Journal |
| Online Access: | http://wbcrj.scholasticahq.com/article/644-risky-business-building-a-super-luxury-wine-brand.pdf |