Marketing focused on the online brand community: The example of Zara
Nowadays, expansion in the technological achievements domain is increasingly faster and big changes have been made in people's interconnectedness and communication with the introduction of the Internet in our everyday lives. People started connecting online. Online communities have emerged as a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2021-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101032P.pdf |