GLOCALIZATION OF BALINESE LANGUAGE AS OUTDOOR SIGN IN DESA ADAT KUTA BALI

As a tourist destination, Kuta has become an international village which forces the native to use more English than Balinese in their working life. One of the most visible media of communication in Kuta is in the form of out-door sign. Out-door sign is considered to be the most effective mass media...

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Bibliographic Details
Main Author: I Wayan Mulyawan
Format: Article
Language:English
Published: Universitas Pendidikan Indonesia Press 2017-09-01
Series:International Journal of Education
Subjects:
Online Access:http://ejournal.upi.edu/index.php/ije/article/view/5042