Does brand posting behaviour influence follower engagement on Instagram?
The Instagram application captured the attention of hundreds of millions of users. The goal of this paper was to study whether there is a statistically significant relationship between the posting behaviour of corporate retail brands on Instagram and follower engagement. The proxy variables used to...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.1515/picbe-2017-0073 |