ANTESEDEN CUSTOMER SATISFACTION DAN DAMPAKNYA PADA PURCHASE INTENTION

ANTESEDEN CUSTOMER SATISFACTION DAN DAMPAKNYA PADA PURCHASE INTENTION

This research analyzed the effects of service quality and customer experience to customer satisfaction and its impact on purchase intention of costumer internet services in West Jakarta. This research used hypothesis testing as a research design. The primary data were obtained through questionnaire...

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Bibliographic Details
Main Author: Jonathan Banjarnahor
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2018-02-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
service quality
customer experience
customer satisfaction
and purchase intention.
Online Access:https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/1680

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