EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM
The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted.
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Statistika i Èkonomika |
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| Online Access: | https://statecon.rea.ru/jour/article/view/741 |