Analisis Beberapa Motif Pembelian Berdasarkan Karakteristik Produk Bordir Hasil Sentra Industri Kecil Di Kabupaten Sidoarjo Propinsi Jawa Timur
This study is dedicated to expand embroidery product of small scale industry at Sidoarjo. The objective is to analyze the effect of buying motives based on embroidery product characteristic, such as price, design, style, color mixture, art value, result, quality and phisical appearance, toward its b...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2008-03-01
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| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
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| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/334 |