Selling the Nuclear Family: Social Order, Gender and Consumption in Magazine Advertising in the US since World War II
Modern Western societies have always considered the family as the central unit of state and nation beyond the individual. Also, the family, especially the nuclear family concept, has been used in magazine advertising to sell products and to convey certain images of “modernity” and “consumerism” – e...
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| Format: | Article |
| Language: | deu |
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Università degli Studi di Torino
2018-06-01
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| Series: | CoSMO |
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| Online Access: | https://www.ojs.unito.it/index.php/COSMO/article/view/2619 |