Analisa Segmentasi Pasar Rumah Sakit X

The purpose of this study was to determine the market segmentation X Hospital so as to determine the focus of the marketing will be done. The market segmentation is important to understand the hospital’s target market. The aim of implement hospitals market segmentation is to focus more on marketing...

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Bibliographic Details
Main Authors: Anisa Ramadhani Kusumastiti, Nofita Dwi Harjayanti, Tita Hariyanti
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Yogyakarta 2017-07-01
Series:JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Subjects:
Online Access:http://journal.umy.ac.id/index.php/mrs/article/view/2801/pdf_34