Factors that affect customer loyalty in small enterprises
The study was conducted by collecting the data from 608 customers of migrant retailers working in the retail industry of Pretoria West in South Africa in order to identify socioeconomic factors that affect customer loyalty. Data was collected from eligible respondents by using a pre-tested, validate...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2019-12-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12848/IM_2019_04_Worku.pdf |