Consumer involvement in the product with general causality orientations

The main objective of the research relates to establish predictable values of causality orientation for types of consumer involvement in product. Beside that, the possible differences in expression of causality orientations and dimension of involvement within different groups of respondents were tes...

Full description

Bibliographic Details
Main Authors: Matanović Jelena, Slijepčević Vanja, Obrić Milica, Majstorović Nebojša, Popov Boris
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2012-01-01
Series:Marketing (Beograd. 1991)
Subjects:
SDT
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204245M.pdf