Consumer involvement in the product with general causality orientations
The main objective of the research relates to establish predictable values of causality orientation for types of consumer involvement in product. Beside that, the possible differences in expression of causality orientations and dimension of involvement within different groups of respondents were tes...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2012-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204245M.pdf |