Consumer involvement in the product with general causality orientations
The main objective of the research relates to establish predictable values of causality orientation for types of consumer involvement in product. Beside that, the possible differences in expression of causality orientations and dimension of involvement within different groups of respondents were tes...
Main Authors: | Matanović Jelena, Slijepčević Vanja, Obrić Milica, Majstorović Nebojša, Popov Boris |
---|---|
Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2012-01-01
|
Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204245M.pdf |
Similar Items
-
Correlation of consumer values and product involvement
by: Slijepčević Vanja, et al.
Published: (2015-01-01) -
General Causality Orientation och Myers-Briggs Type Indicator: En studie av sambandet mellan två modeller för att mäta motivationsorientering och personlighetstyp
by: Jonasson, Torbjörn
Published: (2013) -
Consumer involvement profiles: An application of consumer involvement in mobile industry
by: Homa Rahbarian, et al.
Published: (2014-04-01) -
Sustainable Workplace: Impact of Authentic Leadership on Change-Oriented Organizational Citizenship Behavior and the Moderating Role of Perceived Employees’ Calling
by: Eunmi Jang
Published: (2021-07-01) -
Unemployment and Possible Alterations of Personality Traits: The Case of the General Causality Orientations
by: Marius Drugaş
Published: (2012-10-01)