Buyer-seller conflict and cooperation in marketing channels: port wine distribution
José Crespo de Carvalho, Luís Sequeira Lisbon University Institute, Lisboa, Portugal Abstract: The main purpose of this study is to research buyer-seller conflict and cooperation in distribution channels. Based on a multidimensional case study, eight research hypotheses were fo...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2013-04-01
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| Series: | International Journal of Wine Research |
| Online Access: | http://www.dovepress.com/buyer-seller-conflict-and-cooperation-in-marketing-channels-port-wine--a12675 |