The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities
International Entrepreneurship as a field of studies depends on digitalization as an essential factor that drives internationalization. Riding on the wave of digitalization, firms can produce and market their products and services globally through digital platforms with reduced costs and time saving...
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2019-11-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/timreview.ca/article/1281 |