Advertising, humor and teaching: Working assumptions

<p>In this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist...

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Bibliographic Details
Main Authors: Roberto Leiser Baronas, Ligia Mara Boin Menossi de Araujo
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2015-06-01
Series:Calidoscópio
Online Access:http://revistas.unisinos.br/index.php/calidoscopio/article/view/8448