DISCRIMINATOR CREDIBILITY DIMENSIONS OF AN ONLINE ACQUISITION WEBSITE – AN ANALYSIS OF AN INTERNATIONAL CONSTRUCT ON A SPECIFIC ROMANIAN TARGET
The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between student...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2014-09-01
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| Series: | CES Working Papers |
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| Online Access: | http://ceswp.uaic.ro/articles/CESWP2014_VI3_TUG.pdf |